Half Off
By MAXINE SHEN
July 2, 2009
FOR the first time in a generation, American TV is getting a new format: the half-hour drama.
We're conditioned to expect a sitcom during a 30-minute time slot, but now networks have figured out they can pack all the drama of a traditional hour-long series into just 30 minutes.
The first series to experiment with this new Idea are HBO's "Hung" and Showtime's "Nurse Jackie" -- both drew network record-breaking numbers for series debuts -- and ABC Family's "10 Things I Hate About You", premiering next Tuesday.
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