Last night marked the premiere of Ringer on The CW, the first new show of the 2011-12 TV season. How did the new TV series perform?
Sarah Michelle Gellar and company generated a positive but not overwhelming debut for The CW. Per the fast affiliate ratings, Ringer generated a 1.2 rating in the 18-49 demographic and 2.74 million viewers. That was a vast improvement over last year’s Life Unexpected premiere in the same timeslot. It was fourth in the timeslot and easily beat repeats of FOX’s Raising Hope.
On the downside, though the ratings are positive, CW execs were surely hoping for better, especially considering that this one’s been generating more interest than the other new programs. Last year, run-of-the-mill Hellcats registered similar numbers and Nikita performed even better. Additionally, next week Ringer will have to contend with all new episodes of NCIS: Los Angeles, The Biggest Loser, and the Dancing with the Stars “results” show. Those are sure to suck away some viewers and won’t help.
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